Joyliana Onderdouche's TikTok-to-DJ Success: From Viral Star to European Clubs
From Viral Videos to Vinyl Spins: A South African Star's Rise Joyliana Onderdouche’s story is a lekker (great) example of how a savvy strategy and baie (lots of) hard work can transform a viral TikTok presence into a thriving international DJ career. This isn't just a lucky break; it's a masterclass in brand building, platform diversification, and seizing opportunities. From her initial TikTok fame in the Netherlands and Belgium to rocking European clubs and hosting her own radio show, Joyliana’s journey is packed with actionable insights for aspiring creators, brands, and industry professionals alike....